What is Salesforce?

Salesforce is the world’s leading cloud-based CRM software that helps your business grow into a more streamlined, effective, and efficient organization. Having been in the market since the late 90s, Salesforce has evolved into one of the most innovative and comprehensive CRM solutions. This makes it able to address all of your business needs.

What is Salesforce

Why choose Salesforce?

Here are ten important reasons why Salesforce deserves your attention. Let’s get the ball rolling.

1. Easy to Use

Salesforce is just as easy to use as the websites you visit every day. You can log in from anywhere, collaborate with your colleagues, and view and update customer data whenever you want.

2. Easy to Customize

Whether you want to add modules, fields, create sales processes or change workflows, it’s all just a click away with Salesforce Customization.

3. Cloud-Based

Salesforce takes flexibility to the next level. You can use it anywhere and at any time. It has pioneered a secure and sophisticated cloud infrastructure and offers cloud solutions for Sales, Marketing, Support, and Analytics.

4. Efficient Reporting

Salesforce offers a powerful suite of reporting tools. These will help save your time, money and allow you to give your business the attention it deserves. The reporting facility in Salesforce is customizable, enables contract management and real-time reports and analytics.

5. Multitenant Platform

All Salesforce users share the same infrastructure and instance of the software. This allows for automatic and simultaneous updates for all users on the platform while keeping their data secure. This means that you’re getting the latest and greatest features with automatic, seamless upgrades three times a year.

6. Integration Options

The Salesforce platform has a robust and well-documented open API which makes virtually any Salesforce integration possible. This lets you map your business processes onto Salesforce more effectively and boosts productivity.

7. AppExchange Ecosystem

AppExchange in Salesforce allows you to develop and market your own app or get access to thousands of useful, secured and verified applications and integrations built by other users. You can also leverage our Salesforce Glossary to learn more about it.

8. Mobile CRM

Mobile CRM

Salesforce was one of the earliest companies to introduce the concept of mobile CRM. Now, even if you are on vacation, you can realize the full potential of Salesforce on your phone.

9. Customer Success Platform

Salesforce lets you efficiently unify different principal functions of your business, so you can achieve customer success. You can sell, provide service, market, collaborate, know your customers, and build apps on a single platform.

10. Diverse Community

The community at Salesforce is always ready to help and support you. They also provide customization services and help companies gain access to a pool of rich developer talent.

11. NonProfit Organizations

Salesforce is not only for businesses but also the right fit for nonprofit organizations. With the Salesforce Philanthropy Cloud, Salesforce is giving back to the society as nonprofits can streamline their operations with it at a much lower cost.

Our Salesforce Services

We help our clients build a roadmap to success, and we execute with excellence, minimizing risk and ensuring fast results. Our experience (we have served more than 1,000 clients globally) and our expertise (we developed many cartridges, components, and our own productivity tools) help you achieve digital transformation success.

The technology and services ecosystem in the CBMS Group has exploded. It is crowded out there! We can help you navigate, find, and implement the best solutions to effectively run and grow your business.

Technology implementation and migration projects can be overwhelming. We can help you experience a pain-free migration project, run in parallel with your legacy system, and then move you over completely.

When you blur the lines between business units, harnessing data, empowering employees, and creating true headless customer experiences across your business, at speed – that's when the magic happens. And we’re here to help you succeed.

What Is Salesforce Commerce Cloud and Why Is It important?

Nowadays it is necessary for businesses to incorporate different channels into their sales and distribution processes to maximize the number of potential customers. The reason for this being that today people are more likely to purchase a specific product online rather than taking out time to visit a mall or a brand outlet. According to statistics, almost 79% of smartphone users have made a purchase online using their handheld device in the course of the last 6 months which goes to show how much online shopping has had an impact globally. This has resulted in a need for a software-based platform that optimizes the entire process of online sales and marketing.

This is where Salesforce Commerce Cloud comes in.

Salesforce Commerce Cloud which was previously known as Demandware is a software as a service (SaaS) by the most popular CRM company Salesforce. It focuses on simplifying and optimizing the entire sales process by offering an array of features specifically designed to revolutionize how brands connect with their customers. Some features of Salesforce Commerce Cloud are listed below.

What is Salesforce & Why is it so Popular?

Salesforce is one of the world’s largest technology companies. Unless you use their software or work with the platform, you probably wouldn’t have heard of them; however, I can assure you that behind the scenes of your favorite companies such as Apple, Facebook & Uber, Salesforce is powering all of them.

You might have arrived at this post as you are looking to buy Salesforce, or your company has just started using it and you are wondering: ‘what on earth does this tool do?’. The concept of an enterprise SaaS Cloud computing tool might sound daunting, but I’ll make you an expert in the next 5-10 minutes!

There are a few reasons why Salesforce has stayed relevant for all these years, putting aside their amazing company culture which often wins #1 place to work in various countries. Salesforce is regarded as an innovator across the world, others are often envious of the platform they have created that enables companies to provide amazing experiences to their own customers. Let’s look at a few unique ways Salesforce has innovated in the CRM space…


The Platform

As mentioned before, the Salesforce platform is one single system that enables you to plug in all of their products. Customer Service, Sales, Marketing, you name it. But Salesforce also allows you to build your own applications on its platform, using a point-and-click interface (low code), which is very easy to pick up.

Let’s say you want to create an application that onboards customers onto your product, allowing you to ensure you have followed the proper steps and collected all relevant documentation. A Salesforce Administrator can build this application on their platform, allowing it to interact with the existing Sales & Service products. If you’re interested to learn more, the platform is called Force.com.


Another innovative idea that Salesforce has implemented, is the AppExchange. Think of the App Store on your iPhone, or Google Play on Android, they both allow you to search and install Apps to extend the functionality of your phone. This might be an App to monitor your sleep, or just play the latest games. The AppExchange has an identical concept, extending the functionality of Salesforce. Do you need a project management App? eSignature? Accounting? You name it and you can find it on the AppExchange. This has allowed developers to create amazing Apps to solve customers’ problems, as well as allow well-known Apps like MailChimp or Docusign to create seamless integrations.


As the world is heading increasingly mobile in how we spend our time, it is only fitting that Salesforce helps users that need to access their data on the go, cue the Salesforce Mobile App! This isn’t some kind of mobile App that provides you with 5% of the functionality of the full browser application, this allows you to access exactly the same information as the full product. it can also be fully customized in order to create unique user experiences.